Overview

The best learning experiences begin with clarity. When educators can easily understand what's available and how it supports their goals, they're better equipped to make meaningful decisions for their students.

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Scholastic Professional Learning Services offered a broad portfolio of instructional resources, coaching, and professional development opportunities. The challenge was to bring those offerings together under a unified visual and communications system that made the experience easier to navigate for educators, school leaders, and district decision-makers.

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Partnering closely with Scholastic, loft135 led the creative direction, brand strategy, and communications framework for the initiative, creating a cohesive identity that connected multiple programs under a single, recognizable experience. Through web design, integrated marketing campaigns, email communications, sales enablement materials, and stakeholder-facing collateral, every touchpoint was designed to simplify complexity, strengthen engagement, and create a more intuitive journey for educators.

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A thoughtfully designed information architecture and visual system helped organize an expansive portfolio into a clear and accessible experience, enabling both educators and internal teams to communicate and navigate professional learning opportunities with greater confidence.

 

Results

The result was a cohesive brand and communications platform that brought greater clarity and consistency to Scholastic Professional Learning Services. By aligning strategy, design, and user experience, the initiative strengthened awareness, simplified navigation across professional learning pathways, and created a more connected experience for educators, administrators, and district leaders.