Simplifying Professional Learning for Educators and District Leaders
Creative Direction
| brand strategy
| visual identity
| web design
| Photography
| marketing campaigns
| email marketing
| Project Management
| sales enablement
Overview
The Scholastic Professional Learning Services visual system was developed to bring clarity, consistency, and cohesion to Scholastic's professional learning offerings, creating a unified experience that helped educators, school leaders, and district partners navigate a complex ecosystem of instructional resources and services.
Our team led the creative direction, brand development, and communications strategy for the initiative, establishing a visual identity and messaging framework that connected multiple programs under a single, recognizable brand experience. The work included web design, marketing campaigns, email communications, sales enablement materials, and stakeholder-facing collateral designed to support engagement across every stage of the educator journey.
A clear information architecture and visual system helped organize a broad portfolio of services into an accessible and intuitive experience. By aligning design, messaging, and user experience, the initiative gave educators a clearer understanding of available learning opportunities while helping internal teams communicate offerings more effectively.
Results
The result was a cohesive brand platform that strengthened awareness, improved navigation across professional learning pathways, and created a more connected experience for educators, administrators, and district decision-makers.
