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image of Scholastic Professional Learning Services marketing collateral
Scholastic Professional Learning Services logo

Simplifying Professional Learning for Educators and District Leaders

Creative Direction
|  brand strategy
|  visual identity
|  web design
|  Photography
|  marketing campaigns
|  email marketing 
|  Project Management
|  sales enablement

Overview

The Scholastic Professional Learning Services visual system was developed to bring clarity, consistency, and cohesion to Scholastic's professional learning offerings, creating a unified experience that helped educators, school leaders, and district partners navigate a complex ecosystem of instructional resources and services.

Our team led the creative direction, brand development, and communications strategy for the initiative, establishing a visual identity and messaging framework that connected multiple programs under a single, recognizable brand experience. The work included web design, marketing campaigns, email communications, sales enablement materials, and stakeholder-facing collateral designed to support engagement across every stage of the educator journey.

A clear information architecture and visual system helped organize a broad portfolio of services into an accessible and intuitive experience. By aligning design, messaging, and user experience, the initiative gave educators a clearer understanding of available learning opportunities while helping internal teams communicate offerings more effectively.

 

Results

The result was a cohesive brand platform that strengthened awareness, improved navigation across professional learning pathways, and created a more connected experience for educators, administrators, and district decision-makers.

image of Scholastic Professional Learning Services style guide
image of Scholastic Professional Learning Services marketing collateral
image of Scholastic Professional Learning Services marketing collateral
image of Scholastic Professional Learning Services marketing collateral
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