Turning Research Into Action for K–12 Attendance
Brand strategy
| brand identity design
| ux/ui design
| web design
| marketing campaigns
| email marketing
| Project Management
| branded swag
Overview
EveryDay Labs is an education technology company helping K–12 schools improve student attendance through behavioral science, family engagement, and data-informed interventions.
loft135 partnered with the organization to evolve its brand and digital experience into a clearer, more accessible system that could communicate both the complexity of the work and the humanity behind it. The challenge was to translate research-driven attendance solutions into a brand experience that felt approachable, credible, and actionable for school districts, educators, and families.
Our work included brand strategy, visual identity development, UX/UI design, website design, email marketing, campaign creative, and messaging support. Across each touchpoint, the goal was to create a stronger connection between EveryDay Labs’ mission, product value, and audience needs while making its attendance solutions easier to understand and engage with.
Results
The result was a cohesive brand and digital system that clarified EveryDay Labs’ story, strengthened its market presence, and helped schools, districts, and families better understand the value of improving attendance through behavioral science, family engagement, and data-informed support.
