Creating One Story for
Scholastic Education
Brand development
|. Creative Direction
| Video Production
| content strategy
| Photography
| Project Management
Overview
Education for Life was developed as the overarching brand platform for Scholastic Education, bringing together its mission, products, and educational impact under one unified story.
Our team led creative direction and content strategy across print, digital, and video channels, helping establish a cohesive narrative that connected educators, administrators, and stakeholders to Scholastic's vision for student success.
The initiative included brand identity development, campaign strategy, content creation, video concept development, scriptwriting, and production oversight. By aligning messaging, design, and storytelling, the campaign created a consistent brand experience across multiple audiences and touchpoints.
Results
The result was a unified brand platform that gave Scholastic Education a clearer, more consistent way to communicate its mission, products, and impact. Across print, digital, and video touchpoints, Education for Life helped connect diverse audiences to one cohesive story centered on student success.
