Overview

Rising Voices Library was created to help children see themselves reflected in the stories they read by celebrating diverse voices, cultures, and lived experiences through inclusive educational content.

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Our team led creative direction, brand development, campaign strategy, and project management for the initiative, creating a visual identity rooted in representation, belonging, and community engagement. The work spanned brand design, marketing materials, email campaigns, audience outreach, and an animated awareness film that brought the mission to life through illustration, motion, storytelling, and sound.

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As part of the broader initiative, our team also helped cultivate strategic relationships with culturally influential voices, including John Leguizamo, Jaime Hector, and Sulma Brown, who became mentors and advocates for Rising Voices Library and related Scholastic programs. Their involvement helped extend the program’s reach, deepen its cultural relevance, and reinforce its mission of representation in children’s literature.

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Results

The result was a cohesive brand and communications platform that amplified underrepresented voices, fostered cultural connection, and elevated Rising Voices Library beyond a collection, positioning it as a platform for representation, belonging, and inclusive storytelling in education.