Overview

Marketing for early learners should feel just as inviting as the learning experience itself. PreK On My Way is a comprehensive early learning program designed to prepare young children for kindergarten through purposeful, play-based learning.

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As Art Director and lead designer for the PreK On My Way marketing launch, I developed a playful campaign designed to capture the energy and personality of the program while giving educators and decision-makers a clear introduction to its offerings.

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The program’s three character mascots became a natural thread throughout the campaign, acting as guides and narrators across the marketing experience. Bright, energetic layouts and playful visual elements extended the spirit of the product into hundreds of touchpoints, across print and digital campaigns to promotional videos, tutorials, unboxings, samplers, giveaways, and immersive trade show environments. 

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Outcomes

The result was a large-scale, cohesive marketing campaign that turned every interaction into an extension of the program itself. Across digital, print, video, and experiential environments, the creative maintained a consistent sense of play and discovery while supporting the program’s expansion from regional pilot to national launch.